Formed in Bombay, India, in October 1996, Point of View aims to promote the points of view of women through a sustained and creative use of media.
Practically all issues of development – from water and housing to violence and sexuality - affect women and men somewhat differently. For instance, women become homeless not only in contexts of poverty, but also in contexts of marital desertion. Women experience water shortages not just as users, but as primary providers. And women endure certain forms of violence simply because they are women.
We believe that women have a point of view on issues that affect them – a point of view that can effect positive change at both the individual and societal level. However, this point of view is usually ignored, dismissed or overlooked. We want to change that.
Point of View aims to change reality through a varied use of mainstream media. All media. Film. Theatre. Ads. Photographs. Music. Newspapers. Books. Radio shows. Discussions. Games. CD ROMs. The Net. We primarily use mainstream media because it reaches everyone, including those who fall outside traditional social change constituencies.
